Mobile phones are the search medium of the future and over half of the people surveyed by TextPlus, the free texting and calling app, revealed that they try to multitask by walking and texting.
Now if you extrapolate the figures further, the stats showed that 3 billion of those people on mobile phones were SMS users. So that could be as many as 65% of 3 billion who are texting and walking? It?s an awful lot of people who are not looking where they are going.
Video footage from 2008, which showed padded lamp posts in London?s Brick Lane has been all over the internet recently as a result of publicity about this survey. Despite the promises in the film, there does not seem to be any news of the continuation of this practice into other parts of London and Birmingham.
But what it does show is how all encompassing the mobile phone has become. We are so reliant upon these tools that we cannot stop using them ? even when we are travelling. More statistics have shown that a significant proportion of road traffic
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Source: http://www.thmg.com/social-media/why-a-lamp-post-could-make-your-business-fail/
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